Too often we see websites missing simple items and integrations that can greatly impact their overall potential. In today's blog post we are going to look at 5 things that every website should have regardless of their purpose.
The more information you can gather about your audience the better chance you have at meeting their needs. Analytics is the process of recording visitor browsing behaviour on your website. The information is then provided to you in easy to understand graphs. There are a number of service providers that offer this functionality including Google, Hotjar, Kissmetrics, Clicky and SE Ranking. In this article we will be focusing on Google Analytics and Hotjar as they are both free (paid accounts available) and they are industry standards.
Google Analytics is by far the most popular analytical tool available and is largely considered the industry standard. It is free up to 50 properties (each property is a website) and they also offer a paid plan for those who need wider options for integrations and additional properties. The free plain is usually more than enough for most business however if you run a digital agency where you manage your clients analytic accounts, you might want to consider forking up the monthly fee.
Google Analytics is capable of tracking visitor statistics in real-time giving you the latest data on how many users are on your website and what content they are looking at. Others features of Google Analytics include:
- Visitor tacking at a per page level
- Viewing bounce rates at a per page level
- Track the geographic location of your audience and what device, browser and operating system they are accessing your site from
- Track the time your audience spends on each page they visit
- Integration with Google Adwords
- Revenue tracking for e-commerce
- and the list goes on and on...
If you run a business website and you don't have Google Analytics installed, take a few minutes and sign up for a free account. The insight it provides into your audience is priceless and key when trying to create an engaging product that produces successful results. You can sign up to Google Analytics at https://marketingplatform.google.com/about/
Where Google Analytics is great at showing you data, Hotjar will show you visually what your audience is doing using heatmap technology. Heatmaps allow you to see where users position their cursor on your site and capture click rates on buttons. This information is then placed on top of a screenshot of your website and enables you to see what content is considered important to your audience. Additionally, Hotjar can also perform visitor recordings which you can then watch as a video in your admin panel. There in nothing more informative then being able to watch how your audience interacts with your website.
Hotjar offers a free plan and you can sign up at https://www.hotjar.com/.