The Internet is highest level of communication we currently have. It gives us the power to reach out to millions of people and share information like never before. If you own a business and have been questioning if you need an online presence, the simple answer is ‘Yes you do’.
I have meet a few people over the years that feel the Internet is overwhelming or simply think their business is to small to be apart of it. Others feel they don’t have the resources to have a site built and then continue with the on going maintenance. If this sounds like you, I am going to try to convince you otherwise as you could be potentially turning away customers without even knowing it.
Today more than 4.3 billion people use the internet. 4.3 billion people shopping online and looking for services they can take advantage of. The days of looking up the phone book is over, people are using search engines such as Google to find the businesses they need. So if you are not there, they can not find you.
A website for a small business does not have to be a huge task. In most cases a site that displays your services and contact information is enough. The most important thing is ranking well with search engines. The better you rank the more opportunity you have to convert your site visitors into potential customers.
- Reach a larger audience who potentially want your business
- Display more information than a print ad
- Cheaper than printed or radio advertisements
- Integrate with social networking and email marketing
- Websites are expandable – grow your site as your business grows
- Business information available 24/7
- Securing your brand online
- Keeping content fresh
- Crashes and uptime
- Bad publicity
The positives definitely out weight the negatives and the negatives can be controlled with the correct strategies in place. I’m not saying there won’t be difficulties when owning a site, potential "hackers" will always be a risk, but expanding your business will always have challenges.