We live in a tech world where Google is King. Holding 81% (2019) of the search engine market share comes with some perks and ultimately they have a lot of say on how your website should be built. If you don't follow their rules, you run the risk of your business website falling off the search results. What many business don't know is that you have to tell Google that your business exists before it will start ranking you properly.
Lucky this is a fairly easy process and in the article we will break down 2 important steps required for businesses to be found by Google. Please note that being found by Google and ranking well by Google are 2 very different things and this article will not be addressing the latter.
Step 1: Sign up for a Google My Business Account
Google My Business is a free service that allows your business details to appear in search results. Have you ever wondered how some businesses have their services, opening times and location in Google listings? Well, Google My Business is responsible for that and if you haven't set this up for your business you are limiting your business visibility.
A Google My Business profile is great for local SEO. After all, when people search for a product or service, they're usually look more likely to engage a business that is near them. So it's important the information about your business that shows up when people search Google is as accurate, complete, and optimised as possible.
A Google My Business account can also help you create a basic website and promote your business through advertising but we recommend using it purely to list your business details and use more effective options for the former.
You can create your free Google My Business using the following link: https://www.google.com/intl/en_au/business/
Step 2: Register your site with Google Search Console
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. It is a way for website owners to let Google know what pages exist in their website so Google will index them.
By linking your website to Google Search Console you can also tell Google know when to re-index your website if significant changes have occurred. One of the most powerful features of Search Console is that is can detect search errors that could impact traffic to your website. These errors are sent to the registered admin email address and will often have solutions on how to correct the problems as they arise.
You can register for your free Google Search Console account using the following link: https://search.google.com/search-console/about
It might not be the longest article but it covers 2 very important steps that every website owners should follow. The best part, both services are free only takes a couple of hours to implement. As always, if you need help SevenDev is here to assist you in the process. Click here to contact us today!