On the 21st of April 2015, Google made some significant changes to their search engine algorithm. Perhaps the most interesting is how Google now looks at mobile optimised sites and considers them for ranking. Google has said the updates will have significant impact in the mobile search results, impacting all languages worldwide. Is your site design damaging your Google rankings?
Browsing the Internet through a mobile device is on the rise with over 60% of internet usage coming from smartphones or tablets. This number is only going to increase as Internet capable wearables become the new trend.
When indexing websites, Google will now run a few tests to see if your website is mobile ready. If it is, then the site will most likely be ranked higher than ones that aren’t. Of course it is not quite as simple as that and there are still many other factors that come into play, but by not having a mobile ready (responsive) site you are damaging your chances of being found online.
The idea behind the change is to make it easier to get relevant, high quality search results that are optimised for their devices.