On the 21st of April 2015, Google made some significant changes to their search engine algorithm. Perhaps the most interesting is how Google now looks at mobile optimised sites and considers them for ranking. Google has said the updates will have significant impact in the mobile search results, impacting all languages worldwide. Is your site design damaging your Google rankings?
Browsing the Internet through a mobile device is on the rise with over 60% of internet usage coming from smartphones or tablets. This number is only going to increase as Internet capable wearables become the new trend.
When indexing websites, Google will now run a few tests to see if your website is mobile ready. If it is, then the site will most likely be ranked higher than ones that aren’t. Of course it is not quite as simple as that and there are still many other factors that come into play, but by not having a mobile ready (responsive) site you are damaging your chances of being found online.
The idea behind the change is to make it easier to get relevant, high quality search results that are optimised for their devices.
How to check if your site is mobile friendly
If you already have a website and unsure if it will meet Google’s requirements they have provided a free tool that will give you a straight edged answer. Head on over to:
Simply add in your URL and Google will handle the rest.
What to do if your site fails the test
Firstly don’t feel bad if your site doesn’t pass, there is still a large percentage of the Internet not built for mobile. In saying that it doesn’t mean you shouldn’t take it seriously and getting your site mobile ready should be a priority. There will only be more changes like this in the future and you could miss out on business as a result.
Contact a web designer and get some quotes. See how much it would cost to make your current site responsive or build you a brand new site. It may actually be cheaper than you think. Having a presence on a mobile device can not be ignored anymore and it is not as scary or as difficult as you may think.
At SevenDev we can make your site mobile ready at great prices which will pass the Google mobile friendly check with flying colours. Contact us today to get your free quote.