Why do I need WordPress maintenance

Why Do I Need WordPress Maintenance?

“Cybercrime is the greatest threat to every company in the world”. These are the words from IBM’s chairman, president and CEO. Hackers create 300,000 new pieces of malware daily with the one purpose of gaining unauthorized access to your website. On average 30,000 websites are hacked every day. These are concerning statistics that continue to grow as more businesses rely on the Internet to sell their services and products. You may be wondering what this has to do with WordPress? Well, with WordPress powering about 35% of the web, it is a huge target for hackers and malware scripts.

Picture this scenario. You are a business owner who sells gym equipment through a WordPress e-commerce platform. Your average daily sales is $10,000 and you have a small team of staff to support. You come into work one morning and things seem a little quiet. After an hour you check the website to find that it is completely down with no explanation. Customers are unable to buy your products. You don’t have close connections with a web design agency and it takes you a day to find someone that might be able to fix it. They recommend restoring from the previous days backup which works, however, the site is down again soon after because the malware script causing the issues was lying dormant in your site backup as well. You now have no website and no suitable backup.

The web agency assures you they can fix the issue, however, it will take at least a day and $2000. Because you are desperate and don’t want to waste anymore time, you agree to their terms. Perhaps they underestimate the condition of the website and it takes them nearly 2 days to complete the work. After all, they are a busy agency that has many projects to look after. In the end you are down $30,000 in sales whilst paying for 3 days of wages and $2000 to the web agency.

This is a very bad scenario to be in and could ultimately break a small business. See, a website is not a set it and forget it thing. It is your business's ultimate marketing and money generation tool and therefore, must be treated as an asset. Just like all assets, if you nurture them, they will pay you dividends. But ignore them and just assume they will always be assets, well, then they could cost you thousands.

How does WordPress become compromised?

WordPress is software, and as with all software it needs to be updated for regular security patches that keep malicious hackers out. The moment you fall behind on your updates, you are leaving the door wide open for prying eyes. A few keys areas that determine the overall security of your WordPress website:

  • Software
  • Server configuration
  • Authentication
  • Files

There are 3 primary components that make up a WordPress website. These are your WordPress core files, plugins and themes. Due to the ever changing nature of the internet these components have regular updates released that cater for security vulnerabilities. WordPress is an open source platform which means anyone can download and view its code... including hackers. Updates for popular plugins are usually released every couple of weeks while core files are monthly. The moment your site files are out-dated, the site becomes a possible target for malicious attacks. The high frequency of updates can be overwhelming and most often, unmanageable for businesses. There is also the risk of updates causing conflicts and breaking your website. These 2 items alone are enough to make business owners nervous.

What is a WordPress Maintenance Plan?

Imagine a world where you can focus on your business operations without the worry of you or a staff member breaking your website. This is where WordPress maintenance plans come in. By signing up to a monthly maintenance plan, you have a highly qualified WordPress developer performing all of your maintenance, security and backups without the risk of breaking your website or having  downtime. This frees up many hours a month for you and your staff to focus on what is truly important - your business!

SevenDev offers 3 maintenance plans to cater for different website requirements. Each tier offers greater support around security and website statistics. All maintenance plans include the following services:

  • Priority support
  • Uptime monitoring
  • WordPress core and plugin updates
  • Site backups
  • Security monitoring
  • Site status reports

With our top tier plans also offering:

  • Speed optimisation
  • Malware removal
  • Database optimisation

Your website is a crucial part of your business and, therefore, requires extra care to make sure it continues to perform its purpose. It is important that it is looked after so it can support you through lead generation and business growth. A maintenance plan is a small monthly investment that could save your business thousands of dollars in the long term. By having an unmaintained WordPress site, it is not a matter of if your site gets compromised, but when, and by then the damage is done.

Our maintenance plans are limited. We believe providing a great service to a few businesses is much better than providing an average one to the masses. If you would like to take advantage of one of our maintenance plans click here to learn more and secure your spot.

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