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Your Website Is An Asset - As Long As You Maintain It

June 11, 2020

Your mindset towards your website can greatly impact its effectiveness and profitability. Think of it as an asset, and nurture it, and it can generate leads and significant income. Ignore it and it could end up costing you a lot of money.

For a website to benefit your business, work needs to be regularly carried out on it. This includes things like:

  • Regular updates to site files
  • SEO and keyword research
  • New and engaging content

Most business owners see their website as a liability. It might cost them $5000 - $10000 to get built and then they hope to never spend a dime on it again. Unfortunately this mindset will eventually be harmful to your business. Over time your website becomes outdated, your content becomes stale and it no longer meets the needs of organic SEO algorithms and you drop in search engine rankings. Not only that, but your site doesn’t keep up with design trends and no longer appeals to your customers. Your site traffic drops and it does a terrible job at converting traffic into customers. This is the reality for a large number of business websites.

By investing a small sum of money each month, you ensure that your site is kept in a condition that pleases your customers and reduces the risk of downtime and security breaches. It also ensures that your site stays compatible with third-party integrations such as Google Analytics, Facebook, Instagram, CRMs etc. The web changes very rapidly and that includes the tools that work with your website.

Website maintenance should be a part of every business strategy. It’s an essential part of owning a website and ensures your site is always backed up, protected from being hacked and works properly for your website visitors. Website maintenance plans start at $200 a month. If you’re unsure if this will be valuable to your business, remember that the cost of websites being hacked or going offline is often in the thousands.

Your website is your 24/7 sales representative and its up-time is incredibly important. For every day your website is down you are losing potential leads. If you invest in your website, not only do you ensure good up-time but you can create a platform that supports your future business goals and will increase your leads over time. When combined with solid marketing strategies, any monthly investment you make on your website maintenance will pay returns in the long run.

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